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"Viva is fresh and unexpected. A sexy, daring blend of notes that brings out the duality of a woman. The Viva woman is powerful, yet seductive. She lives life by her own rules." - Fergie

Defying convention, her look is her own. Beautiful and bold, her powerful femininity captures everyone’s attention. She’s in charge, in complete control. With Viva by Fergie, you can channel the confident and empowered sexiness of singer, wife, actress, model and icon, Fergie. The newest and latest collaboration between Avon and the award-winning artist, Viva by Fergie is designed to empower the fearless woman within, celebrate your feminine contrasts and live outside the bounds. A sexy, spirited and seductive fragrance, Viva by Fergie epitomizes the strength, independence and femininity of its namesake.
Viva Eau de Parfum Spray
50 mL
Feminine. Empowered. Unconventional. A sexy contradiction of captivatingly cool herbs spiked with fierce lavender and intriguing vetiver.

Fergie’s confident, daring and bold personality was captured through the sharp and straight edges of the bottle, dagger and cap, depicting a woman who has a strong sense of direction.
Viva Eau de Parfum Spray
About the Fragrance
Feminine. Empowered. Unconventional. Viva by Fergie is a sexy contradiction of captivating cool herbs spiked with fierce lavender and intriguing vetiver. A fragrance for women who want to live life on their own terms, inspired by one of today’s most empowering women, Fergie.
Top Notes
Cool Herbs and Bergamot Zest
A fresh, clean burst of cool herbs captivates the room accented by splashes of bergamot zest.
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Middle Notes
Spike Lavender and Paperwhites
A fierce heart is revealed with an aromatic spike lavender dressed in crisp paperwhites. An extraordinary twist of modern florals.
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Bottom Notes
Vetiver, Suede Woods and Skin Musks
The dry down combines a feminine touch with sexy accents of masculinity. Velvety skin musk is wrapped in layers of creamy-soft suede woods and earthy vetiver for a powerful and intriguing finish.
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Laurent Le Guernec, The Perfumer
My inspiration for Viva by Fergie stems from my love of fougeres – a fresh yet sexy olfactive direction, traditionally reserved for men. I wanted to construct a feminine twist on a fougere for Fergie that would reveal another aspect of her multi-faceted personality and sensual appeal. I began by imagining her, ever so confident, wearing her husband’s crisp, white, button-down shirt. I wanted to capture this sexy - almost unexpected appeal in a bottle. This was the exact moment that inspired me to create this groundbreaking fragrance.

This extraordinary creation is especially unique because it is a different interpretation of a fresh floral for women that was inspired by one of Fergie’s favorite men’s fragrances. Its refined approach and sexy appeal is a dramatic statement of masculinity that has been eloquently twisted for a woman and marks a new, breath-taking facet of bold femininity. Brilliantly fresh, rich top notes marry a heart of black lavender, paper whites and hydroponic star orchid for a whirlwind of forbidden exploration. The luxurious backdrop soothes and comforts with creamy-soft suede, cashmere woods and intimate skin musk, an addictive, fascinating essence that represents a deeply sensual and wildly confident woman.

I am extremely proud of this fragrance because it created a new interpretation of freshness in women’s florals. It illustrates a modern world of uncharted territory for Avon Fine Fragrance. Playing with bold ingredients and incorporating Fergie’s edgy and fearless beauty & femininity allowed me to explore limitless ideas.
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