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The Fergie & Avon Partnership
A bold choice for the global brand, Fergie represents the same independence, confidence and femininity that Avon promotes.
Avon first approached the multi-talented singer, songwriter, fashion designer and actress in 2009 to collaborate on a signature fragrance line that embodied her unique character and appeal. Since then, Fergie has been intimately involved in the development of each fragrance, including the scent, packaging, name and campaign, and is planning to expand the line in the future.

"I'm so excited to partner with Avon...I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women." - Fergie

"We are thrilled to partner with Fergie. [She] is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make their dreams come true ­– a message that is at the core of the Avon brand."- Jeri Finard, Former Senior VP and Global Brand President, Avon Products, Inc.
Press Images
Fergie in Moscow
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